PurpleRain is a Data-driven SaaS product startup. We’re a fast-growing and looking for enthusiastic, friendly, and growth driven employees to join our startup team.
Join our small and agile team and grow with one of the most disruptive SaaS product companies in India.
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Measurement and optimization of the program will be required on a regular and ongoing basis
Management of all creative resources including designers, writers, and other agency personnel
Integration of content programs with brand campaigns to drive the brand to demand.
Executive presentations on the program approaches and results will be required.
Design content marketing strategies and set short-term goals
Undertake content marketing initiatives to achieve business targets
Collaborate with design and writing teams to produce high-quality content
Develop an editorial calendar, delegate tasks and ensure deadlines are met
Deliver engaging content on a regular basis and inspire team members
Edit, proofread and improve content
Optimize content considering SEO and Google Analytics
Analyze web traffic metrics
Share content through various channels, ensuring strong web presence
Receive customer feedback and generate ideas to increase customer engagement
BA/BS or equivalent working experience
Experience creating content for the web and growing a social audience
Editorial mindset that seeks to understand what audiences consume and ho to create it
Ability to analyze and present content and social performance
Experience with wordpress, Google analytics, Slideshare, and the top social channels
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
Proven work experience as a Content marketing manager
Proficiency in MS Office and WordPress or other Content Management Software
Understanding of web publishing requirements
Editorial mindset with an ability to predict audience preferences
Hands on experience with SEO and web traffic metrics
Expertise in social media platforms
Why is it good be in PurpleRain:
–Work with a data-driven, welcoming team at a company that is changing how people communicate every single day.
–Globally distributed team
–Yearly retreat with the team to an exotic place