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    purplerain

    Content Marketer

    • 1 Comment
    • 2 bids
    • 950,00€ Avg Bid (EUR)
    • Open 5 months ago

    Project description:

    PurpleRain is a Data-driven SaaS product startup. We’re a fast-growing and looking for enthusiastic, friendly, and growth driven employees to join our startup team.

     

    Join our small and agile team and grow with one of the most disruptive SaaS product companies in India.

     

    Responsibilities

    • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

    • Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

    • This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

    • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

    • Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

    • Measurement and optimization of the program will be required on a regular and ongoing basis

    • Management of all creative resources including designers, writers, and other agency personnel

    • Integration of content programs with brand campaigns to drive the brand to demand.

    • Executive presentations on the program approaches and results will be required.

    • Design content marketing strategies and set short-term goals

    • Undertake content marketing initiatives to achieve business targets

    • Collaborate with design and writing teams to produce high-quality content

    • Develop an editorial calendar, delegate tasks and ensure deadlines are met

    • Deliver engaging content on a regular basis and inspire team members

    • Edit, proofread and improve content

    • Optimize content considering SEO and Google Analytics

    • Analyze web traffic metrics

    • Share content through various channels, ensuring strong web presence

    • Receive customer feedback and generate ideas to increase customer engagement

     

    Requirements

    • BA/BS or equivalent working experience

    • Experience creating content for the web and growing a social audience

    • Editorial mindset that seeks to understand what audiences consume and ho to create it

    • Ability to analyze and present content and social performance

    • Experience with wordpress, Google analytics, Slideshare, and the top social channels

    • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

    • Proven work experience as a Content marketing manager

    • Proficiency in MS Office and WordPress or other Content Management Software

    • Understanding of web publishing requirements

    • Editorial mindset with an ability to predict audience preferences

    • Hands on experience with SEO and web traffic metrics

    • Expertise in social media platforms

     

    Why is it good be in PurpleRain:

    • Amazing learning capabilities and a dynamic international environment
    • The freedom to work, create and improve amazing products in the tech scene
    • Working hand-in-hand with a great visionary in the SaaS Tech Scene
    • Be part of a growing company that has a passion for extreme success

    Benefits

    –Work with a data-driven, welcoming team at a company that is changing how people communicate every single day.

    –Globally distributed team

    –Yearly retreat with the team to an exotic place

     

    Location

    Indiranagar, Bangalore

    https://careers.purplerain.in/jobs/zmdWLz4wPrT6/content-marketer

    1 Comment

    1. folorentorium

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      Reply

    Leave a Reply to folorentorium Cancel reply

    FREELANCER BIDDING (2)
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    bilgegencer
    Online marketer
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    Sara Bitu
    Digital Marketing | SEO & SEM | Content
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    sipfonseca

    purplerain

    Member Since 28. January 2019
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